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Right message. Right time.
What you say is important. But when you say it will determine the impact. Your message will fall on deaf ears if your audience is not ready to listen. Deliver exactly what you want to say, when your audience wants it most – after they ask. And because they choose what to see, you can be assured that they get exactly what they want.
Engage your audience.
Capitalize on the emotional impact of video. Because the viewer chooses the videos they want to see and how they choose to interact, the emotional drivers of the decision are very strong. Being in control, the viewer sees the opportunity to obtain more information and take immediate action as an enhancement to their viewing experience.
Complete Control.
Video is the most powerful method of mass communication, ensuring a consistent message and experience. You now have complete control of the video, the depth of information and action you want your audience to take. And because your information is dynamically served, it is completely updatable on the fly.

 
Direct Marketing vs. Advertising

“When you need to own the outcome rather than just the impression, you need a strategy that is more than just hoping to be found.”

– Scott Falk, Arrowhead Conferences and Events

“Delivering the kind of video experience our audience demands – no pre-roll or intrusive ads – helps create a customer. While advertising simply creates and impression and hopes someone will respond.”

– Ben Hortop, Satsuma Digital
Pause Solutions technology
delivers "User Engagement" to
online video.
“Soup Digital Innovations has revolutionized how a viewer responds to video.

With Pause Solutions technology, our video communication is even more powerful because we are now providing our customers multiple opportunities to learn more about the related information in the video. And with the use of Soup’s video-in-video capabilities, we are able to provide an incredible depth of information without our customer ever leaving our video or worse yet our webpage.”

– Rob Goulet, Private Club Links
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